Beauty product development, education & experiences that bring products to life.
LAURA DALE
Beauty Product Development & Education Leader
Licensed Cosmetologist | Haircare & Hot Tools
This is me
Hi, I’m Laura Dale
I’m a licensed cosmetologist and beauty product education and experience leader with over 20 years in the professional and consumer beauty industry.
My career spans product development, product launches, haircare and hot tools, global education, retailer education, and hands-on product demonstrations. I’ve partnered with Product Development, Marketing, Creative, Sales, and Education teams to translate product innovation and performance into experiences that connect with beauty professionals and consumers.
I specialize in understanding what makes a product meaningfully different — and turning that into clear product stories, demonstrations, education, and content that bring the product to life.
Product Development Beauty Education Leader Licensed Cosmetologist
Haircare & Hot Tools Product Demonstration
Product Launches Product Storytelling
On-Camera Education
I create product experiences and education that bring beauty brands to life.
Brands and Clients
I’ve worked with leading beauty brands across professional, retail, distribution, and direct-to-consumer channels, supporting product development, launches, education, and brand storytelling across every touchpoint.
I've created, scripted, directed, and presented product education for beauty brands, including product demonstrations, how-to videos, styling tutorials, product knowledge, launch education, and train-the-trainer programs.
