Educating and inspiring sharing my love of beauty.

LAURA DALE

BEAUTY INDUSTRY EXPERT

This is me

Hi, I’m Laura Dale

A licensed Cosmetologist, Education Leader and Hair Expert with over 25 years industry experience, specializing in pro beauty education.

I’ve styled hair in salon, for brand campaigns, led stylist training programs, and specialize in communicating what makes each product or tool unique.

I love sharing expert tips, product insights, and my lifelong love for all things beauty and hair.

Global Brand Educator Licensed Cosmetologist

Stylist Educator Beauty Industry Expert

Product Trainer Content Strategist Beauty Writer

I create education and looks that make beauty brands shine.

Brands and Clients

I’ve had the privilege of working with top beauty brands across professional, distribution, retail, and direct-to-consumer channels bringing education, strategy, and storytelling to every touchpoint.

Press and publications

Press and Publications

As a beauty writer, I've covered topics from styling tips, to the best hair styling tools and top products for specific hair types and hair concerns.

Press and Publications

Training and Product Education

I’ve created, scripted, and directed a wide range of training content for beauty brands including how-to-use videos, styling tutorials, product knowledge, and train-the-trainer education.

The right brush helps but technique is what creates the result.

Rough dry the roots first, keep tension through the brush, fully dry each section, then finish with a cool shot. Keeping the nozzle pointed down also helps smooth the cuticle and reduce frizz.

I’m using my @oliviagarden_int thermal round brush and a @dysonhairpro Supersonic R here. If you’re looking for the tools I use and recommend they’re linked in my bio.

Save this before your next blowout and follow for more pro hair education made simple.

#hairstyling #hairtips #haireducation #hair #haircare

Fine hair volume starts with the right brush.

Smaller brushes create more bend and shape. Larger brushes smooth and create softer volume.

These brushes are some of my favorites from @oliviagarden_int that are always in my styling kit.

Follow along for more pro hair tips. Which brush do you use the most? Comment below 👇

#finehair #blowdry #oliviagarden #hair #hairbrush

Always a great day when Redken education comes to SalonCentric.

Spent the day with Redken Educator Josh Coy connecting with stylists, answering questions, and sharing education on Redken products and techniques.

One of my favorite parts of my role is helping connect beauty professionals with the education and resources that help them continue growing throughout their careers.

Thanks to everyone who stopped by we’ll see you at the next class! ✨

#saloncentric #ittakesapro #redkenpro #redken

Your fine hair probably doesn’t need more product. It may just need the products you already use in a better order.

For fine hair, I like to keep the routine simple:

Start with a lightweight leave-in to detangle, protect, and prep.

Add mousse or root lift only where you want volume usually the crown, front hairline, and root area.

Style the hair, then let it cool. Your brush, iron, or roller creates the shape, but cooling is what helps set it.

Finish based on what the hair actually needs:

Oil = shine
Hairspray = hold
Texture spray = volume

The goal is not to layer on everything. It’s to use the right product, in the right place, at the right time.

Save this for your next styling day and follow for fine hair tips, pro hair education, and salon results without the guesswork.

#finehair #hairstylingtips #hairstyling #hairtutorials #hair

What’s a Redken Artist stocking up on during the SalonCentric Summer Sale? 👀❤️

We asked Redken Artist Victoria to share one of her top Redken picks and why it deserves a spot behind every chair.

If you’re shopping the SalonCentric Summer Sale, don’t miss her recommendation and take advantage of 20% off almost everything July 13–14th.

✨ What’s your must-have Redken product? Let us know in the comments!

Come visit us in store today! 💜

#saloncentric #ittakesapro #redkenpro #redken

Getting licensed is the beginning not the finish line.

One of the things I’ve loved most throughout my career is helping stylists continue learning.

I’ve worked behind the chair, built education for pro brands, trained stylists, and today I help connect beauty students and licensed pros with the education, resources, and tools available for all the brands through SalonCentric.

The beauty industry changes constantly. The stylists who keep learning are the ones who keep growing.

Save this if you’re just starting your career, and follow for professional hair education made simple.

#haireducation #saloncentric #ittakesapro #hairstyling #haireducator

Just got highlights done? Here’s what to do after you leave the chair with your K18. ✨

Try using a gentle shampoo that's sulfate free 48 hrs or longer after highlighting. Towel dry, apply K18, wait the full 4 minutes, then add your leave-ins for moisture and stylers. It makes a real difference in density and strength.

Fine hair really needs this extra step. It’s easy to overdo product, but this routine works with fine hair instead of weighing it down.

Save this for your next appointment.

Follow along pro hair tips that make styling easier at home.

#finehair #k18 #saloncentric #hairtips #highlights

Bob volume refresh ✨

The cut creates the shape.
The blowdry builds the volume.
The mousse helps support it so it stays soft and full.

That’s the part people skip with a bob.

It’s not just the haircut.
It’s not just the product.
It’s the combination of the right shape, the right prep, and the right blowdry.

Clean shape. Soft volume. Polished finish.

Products used:
@matrix Food For Soft Mousse
@oliviagarden_int medium thermal ionic brush
@dysonhairpro Supersonic r blow dryer

Save this for your next bob blowout, and follow for pro hair tips that make styling easier at home. ✨

#hairstyling #hairtips #haireducation #hair #matrix

The best part of a blowout is the moment you see the volume.

A great blowout is not just product. Its prep, direction, tension during the blowdry, and letting the hair cool in shape.

Follow along for pro hair tips that make styling easier at home ✨

#ittakesapro #saloncentric #blowdry #haireducation #lorealpro

Baby shower weekend for Kathleen Ross 🩷

So grateful we got to celebrate this sweet chapter with you. Baby girl is already so loved, and this day was full of old friends, lots of laughs, pink details, and photo booth evidence.

Love you Kathleen and cannot wait to meet her 💕

#babyshower #babyshowers #miamibabyshower

Prime Day beauty deals in my cart right now.

I pulled together the beauty picks in my cart from everyday glow staples to mascara, SPF, self tan, and body mist.

My shopping rule is simple: stock up on things you buy on repeat while they are on sale.

I linked everything in one Amazon list so it is easy to shop. 🛍️

Shop all my Prime Day beauty picks through the link in my bio and follow along if you love beauty tips & products.

#amazonbeauty #amazonfinds #amazon #beauty

Redken Symposium was such a good reminder that professional beauty is always evolving.

From stage education to hands on product knowledge to business conversations, I left with inspiration, new ideas, and a deeper appreciation for the pro beauty community.

A few takeaways I’m bringing back with me:

✨ Education makes everything sharper
✨ Product knowledge sticks more when you experience it
✨ Salon growth includes business, tech, and systems
✨ Community is still one of the best parts of this industry

Grateful for the artists, educators, and conversations that made this experience so valuable.

Follow along for more pro beauty education made simple.

#saloncentric #redken #redkensymposium2026 #redkenpro #ittakesapro

Such a special day welcoming the Orange Technical College West Campus cosmetology students to our Winter Park SalonCentric store 💜

We loved helping them experience their first SalonCentric visit, shop pro brands, learn about ProRewards, explore tools and products, and see the support available to them as future beauty professionals.

Thank you to the instructors, students, and Winter Park team for making this field trip such a great experience. We are so excited to support the next generation of stylists as they continue building confidence, education, and community in the professional beauty industry.

Future stylists, welcome to the pro side ✨

#saloncentric #ittakesapro #hairstylist #hairstyling #beautyschool

Redken Symposium Electri-City Party ✨

After a full day of education, it was time to celebrate the creativity, energy, and people that make this industry so special.

The education inspires you, but the community is what makes these moments unforgettable. 💜

#redkensymposium2026 #redkenpro #saloncentric #hairstylist #hairstyling

POV: you walk into Redken Symposium and your educator brain turns all the way on.

Technique, color inspiration, innovation, education, community, and all the little details that remind you why this industry is so special.

Still learning after 25+ years in beauty and honestly that’s the best part. ✨

#redkensymposium2026 #redkenpro #saloncentric #ittakesapro #haireducation

Day 1 at Redken Symposium Las Vegas ❤️

There is nothing like being surrounded by so much pro education, creativity, and industry energy in one place.

Today was full of inspiration, innovation, and so many reminders of why continuing education matters in beauty.

Loved seeing the Redken energy, the SalonCentric presence, and so many passionate beauty pros in one room.

Inspired, grateful, and ready for more.

#redken #redkensymposium2026 #saloncentric #ittakesapro

What I actually packed to style my own hair for the Orlando Premiere hair show.

As a stylist turned corporate beauty girl, I know fine hair doesn't need more random products. It needs the right prep, lightweight volume, heat protection, and hold.

For a long event day, this is the kind of routine I want: clean roots, fuller looking hair, soft shape, and products that don't make my hair feel heavy or coated.

Tap the link in my bio to Shop My Pro Hair Favorites for more fine hair approved products.

#finehair #finehairtips #hairproducts #haircare #hair

From booth setup to show floor energy ✨

Premiere Orlando was full of education, connection, team moments, launches, and so much pro beauty inspiration.

There is always so much that happens before the doors open, but seeing it all come to life is the best part.

Grateful to be part of a weekend that celebrates stylists, students, educators, brands, and this industry we love. 💜

#premiereorlando #saloncentric #haireducation #hairstyling #haircare

Premiere Orlando Day 2 ✨

Day 2 was the perfect mix of SalonCentric moments, educator connections, new launches, and ending the night with the Sola community.

Loved spending time with friends, hearing Phillip Rosado share more about The Reset, meeting Blake Reed Evans and feeling that Redken education energy, and getting to take home a few new products after the QOAT launch.

Then we ended the day at the Sola Salon party, which was such a fun reminder that this industry is really built on people.

The conversations
The creativity
The education
The community

That is always the part of hair shows that sticks with me the most.

Leaving Premiere a bit tired, grateful, and very inspired. 💜

#premiereorlando #saloncentric #stylistlife #ittakesapro #hairstyling

Premiere Orlando Day 1 ✨

There is nothing like the energy of a pro beauty show.

Day 1 was full of SalonCentric team energy, show floor education, booth moments, and so many reminders of why I love this industry.

From seeing the floor come to life, to connecting with stylists, to education from every corner, Premiere is always one of those weekends that fills your creative cup.

Grateful to be part of a team that shows up for stylists, students, education, and the professional beauty community. 💜

Were you at Premiere this year? What was your favorite part?

#hairstylistlife #premiereorlando #saloncentric #ittakesapro #hair

I’m not usually one to wear my hair up, but this sleek bun might have changed my mind.

Tried edge control for my flyaways and the hold was so good. Not a hair out of place, zero frizz.

Products used:
@mizani Artful Edges Strong Hold
@redkenpro 28 High Hold Control Hairspray

#saloncentric #updo #sleekupdo #hairgoals #hairstyling

Fine hair bridal bun trick ✨

It’s not about having a ton of hair. It’s about creating the right base, shape, and support so the final bun looks full, polished, and secure for the beach ceremony.

Follow along for more fine hair styling tips ✨

#bridalhairstyles #weddinghairinspo #hairtutorial #bridalupdo #finehair

Just one of my favorite tricks for fine hair✨

Using a bun form to create your shape and the illusion of fullness. It looks super polished and like you have way more hair than you actually do.

Follow along if you love fine hair tips & tutorials 💇‍♀️

#finehair #bridalhair #weddinghair #hairtutorial #bridalupdoideas

Part 2 from @madisonayerss wedding weekend in Tulum. The Indian wedding celebration was filled with color, beautiful details, and so much joy! ✨

#indianwedding #destinationwedding #wedding #weddinginspiration #tulumwedding

Part 1 from @madisonayerss wedding in Tulum. From the getting ready moments to the beach ceremony, champagne tower, and sunset, this day was perfection.❤️

#tulumwedding #beachwedding #destinationwedding #bridalhair #wedding

Not a hair out of place even in Tulum humidity. 🌴

Doing wedding hair for my beautiful friend made this day even more special. So happy I got to create this look for @madisonayerss

#hairstyling #weddinghair #hair #finehair #updo

The set is everything. ✨

For fine hair, I like to curl each section with control, clip it while it’s still warm, and let it cool completely before brushing it out.

That cool down step is what helps the curl hold its shape instead of dropping right away.

Finish with a light hairspray so you get hold without stiffness.

Save this for your next curl day. ✨

Using:
@sexyhair Spray & Play Volumizing Hairspray
@babylissprousa Nano Titanium 1 1/4 inch Curling Iron

#finehairtips #finehairstyling #curlingtutorial #sexyhair #babylisspro

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@lauradalebeauty

Get in Touch

Educating and inspiring sharing my love of beauty.

LAURA DALE

This is me

I create education and looks that make beauty brands shine.

Brands and Clients

Press and Publications

Training and Product Education

​

Follow along on Instagram