This is me

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Hi, I’m Laura Dale a Global Brand Education Leader & Beauty Industry Expert with 20+ years of experience.
I’ve worked across luxury beauty, haircare, skincare, and pro beauty training top stylists and helping brands shine through education and sales. I specialize in creating engaging training, educational content, and bringing products to life both in stores and online. I love sharing expert tips, product knowledge, and my passion for all things beauty.
Global Brand Educator Sales & Training Strategist Licensed Cosmetologist Marketing& Education Specialist Beauty Industry Expert Sales & Education Trainer Training & Content Strategist
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Brands and Clients
With expertise in luxury beauty, skincare, and haircare, I develop engaging education programs, drive sales strategies, and create impactful training content that connects brands with professionals and consumers. I’ve led global education initiatives, built high-performing training teams, and crafted compelling product marketing strategies for top beauty brands. Passionate about making beauty education exciting and accessible, I specialize in digital and in-person training, retailer partnerships, and brand storytelling that drives growth and engagement. I have worked with a number of top beauty brands, including Kristin Ess Hair, Sugarbear Hair and MONAT.















I have conceptualized, created, scripted, and directed many trainings for beauty clients, from how to use videos and styling tips, to product knowledge and train the trainer education. I also have had the pleasure of being an on-camera beauty expert and personally presenting product education, training, and beauty tips.